About HIDAI
Jewellery should mean something
Most jewellery is made in the thousands, bought on impulse and worn for a moment. We wanted every piece we make to mean something: a decision, a beginning, a person.
For a reason, not a season
That’s why we make every piece to be kept. Not to chase a trend, but to hold on to a moment, and the version of you who lived it, long after it has passed.
Made in Editions, never in mass
We release each design in a small, numbered Edition. Every piece carries its own number, registered to its owner, so it will always be your marker of that moment.
Named with affection
Each piece takes its name from a term of endearment, the words we save for the people we cherish. Edition One is Darling.
The stones
We work with both natural and lab-grown stones, choosing whichever gives the right colour, quality and story for each piece. We always tell you which is which.
Designed in Dubai.