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About HIDAI

Jewellery should mean something
Most jewellery is made in the thousands, bought on impulse and worn for a moment. We wanted every piece we make to mean something: a decision, a beginning, a person.

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For a reason, not a season

That’s why we make every piece to be kept. Not to chase a trend, but to hold on to a moment, and the version of you who lived it, long after it has passed.

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Made in Editions, never in mass
We release each design in a small, numbered Edition. Every piece carries its own number, registered to its owner, so it will always be your marker of that moment.

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Named with affection
Each piece takes its name from a term of endearment, the words we save for the people we cherish. Edition One is Darling.

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The stones
We work with both natural and lab-grown stones, choosing whichever gives the right colour, quality and story for each piece. We always tell you which is which.

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Designed in Dubai.

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